Build your base

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Beyond the Positioning Statement: Setting Your Brand Up for Success

A brand positioning statement is a crucial part of your business plan. But what do you do with it? How do you arrive at it? Why does it even matter?

In this workshop we will break down what it means to position your brand in the marketplace, how to arrive at a statement that is meaningful to your team and customers alike, and how to use your brand’s positioning to direct your strategy and influence everything from products to advertising campaigns.

Whether you’re working at a Fortune 10 company or you’re a solopreneur, understanding how to position will help set you up for success in business and in life. Come to the workshop prepared with pen and paper, a few brands, products, people that you see as “competition,” and lots of ideas!