The best bios do far more than introduce you: they establish a connection between you and your audience; sell said audience on your expertise; and leave them wanting more—hungry to get to know the man or woman behind the words. Like your wardrobe, your bio should be professional yet reflect your personality. When is it okay to go casual or quirky? How long should your bio be? What must it absolutely include—and can that content at the same time increase your SEO? This and more with Jess Hagemann of Cider Spoon Stories, Austin’s premier ghostwriting and editing company.