Build your base

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The Burdens of Blogging and How to Break Free

First of all, to answer what you may already be wondering—no, this workshop is not about giving you permission to let your blog fall by the wayside!

No matter how you dissect it, content strategy is a necessary component to success in business—from small mom + pop shops to multinational corporations. However, we can all probably agree that blogs do bring a certain weight to the stress many business owners feel. It’s not unusual to want to call it quits after realizing just how much effort is required.

The truth is, blogging is by nature both vulnerable and exhausting. It’s a way of digging deep to share a piece of yourself and your brand with an audience, in hopes of developing genuine connections.

It’s this connection that unlocks the secret to building brand influence.

“Blogging” has been described as the practice of digital journaling, often viewed as an extension of your website as a venue to share ideas with others. But as technology has evolved, we’ve been introduced to a growing list of new platforms and applications in which we’re able to share our stories: Instagram, Facebook, Twitter, Snapchat, YouTube, Podcasts, MailChimp, Medium…

For some, these platforms have become suitable substitutes for regular posts, or are often referred to as “just one more thing I have to keep up with.” But, it doesn’t have to be as hard as it seems!

During this workshop, Emily will help you redefine what “Blogging” means for your business, show you how to streamline a cohesive narrative across all of your digital journaling platforms, and provide actionable steps on how to release some of the burden of blogging in the information age.

Expect to get answers to questions like: “How do I ever keep up?”, “I’m bootstrapped and only have one hour a week that I can dedicate to my content strategy—where do I start?”, and “What tools can I use to help me make content creation less painful?”