This year Facebook surpassed 1.6 billion monthly users, and Google reports processing 3.5 billion searches per day. Suffice to say, your audience IS online. The real work then becomes, how do you find them, analyze them, and most importantly, report on them? In this interactive workshop, we’ll explore techniques like market sensing, social listening, and influencer identification, to help you find the people who are most likely to be people engaged with your brand. Please come to this session prepared with at least one persona of your target audience outlined and ready to apply these techniques to!