Bijoy Goswami is deeply interested in how we create extraordinary, meaningful and joyful lives. He sees our unique human capability of building mental models as a vital part of this endeavor. He loves building and sharing simple, yet powerful models, including MRE, youPlusU and Bootstrap.
His life has been an inadvertent study of contrasting spiritual, cultural and intellectual models. He was born in Bangalore, India on April 15, 1973, to a Catholic mother and a Hindu father. He moved to Taiwan at the age of ten and Hong Kong at fourteen. He came to the US in 1991, attending Stanford, where he studied Computer Science, Economics, History and completed an Honors program in Science, Technology and Society. He spent a term at Oxford. In 1995 he moved to Austin, TX, to join a software startup and co-founded Aviri software in April 2000. In 2003, he began in earnest, his work as a model-builder, bootstrapper and evangelist.
Bijoy expresses and communicates his models through books, music, film, community, and websites. The process also deepens his understanding of the models and how to effectively convey them. Collaboration is at the heart of this process and he has been very lucky in finding extraordinary partners. Their expertise combines with the model, and through multiple iterations, a unique creation results. Some of these include Bootstrap Austin, The Human Fabric and Mystic Cab.