Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, provides services and training for businesses who depend on their website for growth.
Brian has learned what works on the web through thousands of website tests. He has seen it all. His unusual combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer, and entrepreneur.
Brian is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He created the highly regarded blog The Conversion Scientist blog, and has columns at online magazines ClickZ.com, Search Engine Land, Marketing Land, and the Content Marketing Institute.