Build your base

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Chris Mercer

Co-Founder, MeasurementMarketing.io

ABOUT

Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert. For the past 5 years, Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.

First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), pulling actionable insights from what’s being measured, forecasting and optimizing future results.

Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.

He can be found speaking at conferences and events, such as Traffic & Conversion, Conversion Conference, Social Media Marketing World, Content Jam, Digital Elite Camp, Baby Bathwater Institute, and others.

SESSION:

Four (4) Questions Every Marketer Must Ask (And How to Use Google Analytics to Answer Them!)