Build your base

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Dave Burg

Co-Founder, Shepherd

ABOUT

I want brands to serve people in more meaningful ways. I was lucky enough to spend my twenties and thirties at some of the world’s most innovative advertising agencies, helping Fortune 500 companies do things people actually enjoyed. This year I turned 40, experienced some mid-life clarity, and instead of buying the fully restored 1978 Trans Am I’ve been wanting my entire life… I started a business with some friends. A marketing consultancy and research firm of sorts. We mesh the passion-clustering goodness that is data science with the ability to distill chaos, and tell a great story (strategy people actually want to use). This is more interesting: I’m a father of two, but I look like a middle-aged virgin.

SESSION:

Most Talk About Brands is Bull$#*@, This Won’t Be: AKA Telling Your Brand Story